High Customer Satisfaction Index (CSI) levels must be met and maintained, according to surveys conducted annually by Customer Research, Inc. - a company that has specialized in market research for the automotive industry since 1967.
Everyday, across the nation, thousands of motorists are involved in auto accidents. The question soon becomes, "Where's the best place to get my vehicle repaired properly and returned to me as quickly as possible?"
For most, the auto body repair process is an unfamiliar experience that occurs, on average, only once every seven years. And there's a lot at stake: In many households, a vehicle is among the largest assets owned -- second only to the home. What's more, the family automobile often represents the only means of getting to work or school.
With so much riding on the decision, it's no wonder that many people look to a qualified resource -- a recommendation from a friend, family member or insurance agent -- to help them make the right choice.
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